About Infinite Labs

01 · OUR STORY

From mentoring 500 startups to building technology for real SMEs.

Infinite Labs was born from the experience its founder, Diego Torres, built up over more than two decades in the business ecosystem: as an engineer, as an entrepreneur, as a mentor to more than 500 startups and as the lead of initiatives in Web3, Data and Digital Identity.

For years, Diego supported companies through their digital transformation. And he noticed a pattern. Large corporations had strong technical teams and strategy consultancies to guide them. SMEs, on the other hand, were often left disoriented by the technology avalanche: bombarded by vendors, faced with opaque proposals and with nobody to translate technology into their everyday reality.

When artificial intelligence began to transform the market, that imbalance became even more evident. SMEs sensed the potential, but had no trusted counterpart to help them land it. That's how Infinite Labs was born: to be that counterpart.

A personal note from the founder

When someone asks me what we do at Infinite Labs, my answer doesn't start with the technology. It starts with people.

I've seen companies grow frustrated with technology projects they didn't understand and commit to investments they couldn't sustain. And I've seen the opposite: companies that, with the right guidance, have profoundly transformed the way they work.

The difference isn't the budget. It's the judgement behind the decisions. And that judgement comes from someone who knows the technology deeply but also deeply respects the client's business.

That's what we want to be for your company. Not just another vendor. An honest counterpart. Someone who, when a project ends, leaves the company stronger than they found it.

If that's the conversation you're looking for, let's talk.

Diego Torres Founder and Technical Director · Infinite Labs

Mission · Vision · Values

What guides us

Three pillars that define how we work, what we prioritise and why we choose certain projects over others.

Mission

To bring artificial intelligence applied with judgement to European SMEs. To be the honest counterpart that helps them transform processes, teams and results without jargon or empty promises.

Vision

A Europe where SMEs gain capability and competitiveness thanks to AI implemented with professional judgement. Technological sovereignty, data on European soil and measurable results for everyone.

Values

They're not nice phrases for the wall. They're the real criteria we use to make decisions and choose our clients.

Honesty before sales

If a project doesn't make sense, we say so. If a technology isn't mature, we say so. We'd rather lose a sale than compromise a relationship of trust.

Results measured, not promised

Every project starts with a quantified estimate and is tracked with verifiable metrics. We don't sell potential. We deliver results you can count.

Client independence

When a project ends, your company keeps the code, the data and the documentation. Continuity is a choice, not an imposition.

Technology at the service of people

AI augments teams, it doesn't replace them. Human-in-the-loop by default: we free up time for higher-value work.

Data in Europe by default

Our own infrastructure in the EU. GDPR compliance guaranteed. No third-country dependencies. Technical sovereignty from day one.

The team

The people behind Infinite Labs

Two complementary profiles: deep technical judgement and an operational, client-facing perspective. Plus specialist collaborators depending on the project.

Diego Torres

Founder · Technical Director

Telecommunications engineer, MBA and Master's in AI Research. More than 20 years of entrepreneurial experience.

He has led business initiatives in Web3, Data and Digital Identity, raised more than 2.5 million euros in funding and mentored over 500 startups. His approach combines technical depth with business judgement.

LinkedIn →

Irene Mape

Co-founder · Business Development and Marketing

A physiotherapist by training, an active university lecturer and an entrepreneur.

She leads Infinite Labs' commercial strategy and its positioning as a provider of AI solutions for SMEs. Her daily contact with business owners brings a practical perspective to product and service development.